Tuesday, 7 November 2017

Dream Division - Mosura

Dream Division - Mosura
Polytechnic Youth

All analog John Carpenter-esque Synthwave from Dream Division, who get their first vinyl press thanks to the good folks at Polytechnic Youth. It's revivalist and thus not the most original music, but among the soft-synth copyists going for this sound, Mosura has a convincing air of authenticity. Sonically, the 4 tracks feel more like a soundtrack than an EP, which is not a criticism. Don't expect catchy, Kavinsky-style hooks. Do expect grainy, biting synths oscillating eerily over pulsing, simple rhythms that will have you playing out laser fights and flying car chases in your mind's eye.

Available on cassette from the band's Bandcamp, or 7" through Polytechnic Youth. Which brings me to Polytechnic Youth's rather curious (and effective) model of delivery. A combination of email, Twitter and Facebook updates lead up to a chronologically precise launch time - usually 9pm GMT - at which point said record goes becomes available in a quantity of precisely 111, usually with some sort of hand-stamping, limited edition signature, lathe-cut or other collectible feature. These puppies then sell out within hours to a clearly devoted and satisfied customer base. It's the sort of brand loyalty any company would kill for and must have been exquisitely cultivated in today's ultra-competitive landscape. 
The label also stock through regular outlets on longer run presses, but these collectible launches are particularly eye-catching.

Anyway, back to the matter at hand... with Blade Runner 2049 and Halloween in the same month, Dream Division have a record that neatly joins the dots between the two. I'd muster more enthusiasm if I weren't so jet-lagged. Just buy it.

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